He is the head honcho of the X-squad. Do we even need to tell you he is the boss when you can see his rosy cheeks! He is Wale 1 because there is a namesake around. An experienced creative guy himself, artist by training, he is an adman par excellence. When Wale is not directing a brood of creatives under his watch, he is busy crafting strategies and romancing clients. And he can crack staff’s ribs with jokes. Plus, when occasion calls for it, the boss can reward his boys with perks!.